In a city where burgers are a dime a dozen, I set out to create something extraordinary. The Popchew smashburger isn't just another addition to New York's bustling burger scene—it's a testament to the power of obsessive craftsmanship and uncompromising standards.

Every element of this burger has been meticulously crafted, starting with our precisely calibrated 75/25 beef blend. I partnered with Schweid & Sons, a family-owned purveyor whose commitment to quality mirrors our own, to develop a proprietary mix of chuck, sirloin, and round that delivers the perfect balance of flavor and richness in every bite.

But a great burger is more than just its beef. After countless iterations, I developed our signature sauce that's now earned its own devoted following. This isn't your standard "special sauce"—it's a bold reimagining that combines the unexpected punch of garlic paste with sweet chili heat and the umami depth of Worcestershire sauce. The result: a sauce that doesn't just complement the burger—it transforms it.

The real magic happens on the griddle. I've developed a signature smashing technique that creates what our regulars have dubbed "the perfect contrast": a burger that's impossibly juicy at its center while boasting edges that shatter with a crispy, lacy crunch. It's a technique that can't be rushed or replicated—each burger demands precision, patience, and perfect timing.

This isn't fast food; it's food crafted fast. Every Popchew smashburger represents countless hours of development, refinement, and an unwavering commitment to excellence. In a market saturated with quick fixes and corner-cutting, we've built something that stands apart—a burger that's more than a meal, it's a culinary experience that keeps our guests coming back for more.

The growing legion of Popchew fans tells me we're onto something special. This isn't just another burger joint story—it's about pushing boundaries, respecting tradition while embracing innovation, and proving that even in a city full of burgers, there's always room for something extraordinary.